All-in-one real estate CRM with AI assistant (formerly Chime). Brevlo is a qualification-first AI ISA with sub-60-second response, LPMAMA slots, and voice-matched messaging. Lofty fits a different stack and buyer — this page maps the trade-offs in plain language.
Best for Lofty
Agents and teams who want a full CRM plus structured drip automation in one platform.
Best for Brevlo
Agents already using their CRM who want genuine AI follow-up on top — without switching platforms or paying for a second CRM.
Side-by-side
| Feature | Brevlo | Lofty |
|---|---|---|
| Starting Price | 14-day trial, then $199/mo Starter | $449+/mo |
| AI Type | Genuine AI — context-aware, voice-matched | Rule-based automation (smart plans) |
| Voice Matching | Yes — learns from your emails | No — templated drip sequences |
| CRM Features | Not a CRM — integrates with yours | Full CRM included |
| Setup Complexity | 5 minutes | Moderate (full CRM setup) |
| Response Autonomy | 3 levels: Draft / Supervised / Autonomous | Rule-based triggers, limited control |
| TCPA Compliance | Yes, built-in | Yes |
| CASL Compliance | Yes | Limited |
| Best For | Agents who want AI follow-up on top of existing CRM | Agents who want CRM + automation in one |
Lofty (formerly Chime) is a full-featured real estate CRM with a built-in AI assistant that automates follow-up through rule-based smart actions. It includes lead routing, smart plans (automated drip sequences), website tools, and a mobile app. Lofty is a comprehensive CRM first, with AI features built on top of a rule-based automation engine.
Lofty is a mature CRM with strong workflow automation, a polished mobile app, and an established user base. For agents who want a single platform for contact management, lead routing, drip sequences, and a website — Lofty covers it all. Their smart plans are highly customisable, and the team has built strong integrations over the years.
Lofty's AI is rule-based — smart plans execute based on triggers and templates, not true autonomous AI. Brevlo uses a genuine AI engine that adapts responses based on conversation context and lead behaviour. Brevlo's voice matching means responses feel personal rather than automated. And Brevlo is significantly cheaper for agents who don't need a full CRM replacement.
Common questions
Yes. If Lofty is your CRM and you want better AI follow-up on top of it, Brevlo can integrate with Follow Up Boss and other CRMs where your leads live. The two tools serve different functions: Lofty manages your contacts and drip sequences; Brevlo provides authentic AI follow-up with voice matching.
Lofty's smart plans are rule-based automation — if this happens, send this template. Brevlo's AI reads the lead's response, understands context, and composes a genuine reply in your voice. The difference is the same as a GPS giving turn-by-turn directions versus a navigator who understands where you're going.
Set up in 5 minutes. Respond to every lead in under 60 seconds, in your voice. No credit card required.
Start free — 14-day trialTCPA & CASL compliant · Cancel anytime
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